Annual Telephone Directory
Posted: November 1, 2013
I look forward to receiving the new telephone directory each fall. I don't get as excited as Steve Martin did in the 1979 movie, "The Jerk ", but it's pretty close. Some of you may remember the line in the movie when the comedian Martin gets the new phone book in the mail and exclaims, "The new phone book's here. I'm somebody!"
I don't need to receive the annual telephone directory to confirm my existence, but the phone book is one of my lifelines for work. I use the phone book to do research and compile complimentary lists of potential subscribers. I keep copies of the telephone directory in my office, car and at home - all within reach at all times.
So I was disappointed when I received this fall's 2013-14 Eau Claire-Chppewa Falls Area Yellow Pages (YP) Directory. Frankly, it's not worth the paper it's printed on. Not only does it not include any residential listings, but I've found that there are a number of commercial phone numbers that are not listed in the 34-page Business White Pages Section.
There have been at least 15 businesses that have been in existence anywhere from two years to 25 years that I have found are not in the Business White Pages, but are listed in the Yellow Pages. I doubt the companies elected to not be listed in the White Pages and were instead left out of that section of the phone directory by mitake. To make matters worse, the listing in the Business White Pages doesn't cost anything. Someone apparently missed the boat at Yellow Pages.
I was attempting to find the phone number of a City of Chippewa Falls Department this week, but the new directory only listed the numbers for the Parks & Forest Department office, the outdoor swimming pool and the public library. That's it. No building inspector's office, planning department, city engineer, public utilities or mayor's office.
I understand that in this day and age of cell phones why the local directory would not publish local landlines. Many residences have discontinued their landline service and operate with just a cell phone. But for small buisness owners like myself, the commercial directory is a necessary tool and it's a shame when area businesses get left out of the phone book.
This is why I keep last year's copy of the Yellow Pages directory and the Yellowbook phone directory in my office, car and at home. Just in case this year's version has left someone out.
IF YOUR BUSINESS WAS OMITTED FROM THIS YEAR'S YELLOW PAGES DIRECTORY, PLEASE LET ME KNOW. email@example.com