Change My 23-Year Routine
Posted: September 23, 2011
Whenever something could happen that would affect my routine, my first reaction is to get a bit nervous. After all, we're all creatures of habit; and the older we get, it seems like any disruption to how we operate could have a negative impact on our livelihood.
For the past 23 years, I've made a concerted effort to make sure The Bottom Line was delivered 48 Fridays each year. Obviously, there are exceptions - not every subscriber lives close enough to Eau Claire to warrant next-day delivery.
The announcement late last week that the U.S. Postal Service may close the mail proessing facility on the north side of Eau Claire was not a shock. The postal service has been bleeding money and trying to find ways to reduce its estimated $10 billion deficit this fiscal year. I have a number of friends who work at the post office and have mentioned on more than one occasion that all options are on the table to reverse the revenue decline.
Not everyone will be affected by having mail delivered in two to three days instead of the next day. But, if the local mail is shipped to St. Paul to be processed, it will certainly impact the operations of The Bottom Line. That is, unless I change my 23-year routine.
But before I make a change in my weekly operations, I would like to know how many subscribers would be disappointed if they didn't receive The Bottom Line until Monday. There are probably some subscribers who aren't receiving my publication until Monday right now. I would like to know who those customers are as well.
Personally, I like it that a large majority of subscribers get their business news at the end of the work week instead of the following Monday. That's how it's been since the publication was established in 1979 and how I think it should be regardless of the fate of the Eau Claire mail processing center.
I want to be clear that I don't have an issue with what the postal service is doing to remain a viable entity. I also don't have a problem changing my weekly schedule by mailing the newsletter on Wednesday instead of Thursday. But as a subscription-driven publication, it's really a matter of what my customers want. So please take the time to e-mail me: firstname.lastname@example.org. Or call my office at: 715-834-7337 or on my cell phone at: 715-379-4925.
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