Online Version of The Bottom Line
Posted: October 31, 2014
It was about one year ago when I first wrote about The Bottom Line becoming available online. I probably should've waited to write that editorial since it's only now that the goal is closer to becoming a reality.
Now that my office manager, Tammy, and I have been sending the weekly publication electronically to my printer, Insty Prints, for the last few months and that my assistant, Lisa Cleven, has been working on the updated web site design project and collecting e-mail addresses from subscribers since May, the newsletter will soon be available via The Bottom Line web site.
If you are a subscriber and can't remember whether you have forwarded your e-mail address to Lisa, she can be reached at: email@example.com. Otherwise, your annual subscription renewal form allows you to provide us with that information as well. Soon after the start of the new year, the online publication will be password-protected, so it's critical that we have your e-mail address.
In fact, if you visit the site now, (www.tblnet.com), you can read past newsletters and archives of stories and editorials. Advertisers in the print version of The Bottom Line are also featured on the web site as "live" ads, which allows readers to visit advertisers' web sites with a click. The web site will continue to be updated and enhanced as the publication evolves as an online version. Eventually, it is our goal to provide an online-only subscription to this newsletter, however those details are still being finalized.
Many readers have asked me whether there will still be a print version of The Bottom Line via the U.S. Postal Service. As one of the last of the individuals who likes to hold onto my daily newspaper or business publication, I have no plans to discontinue the print version. However, if the Eau Claire mail processing center closes as planned early next year, then next-day delivery of the mailed newsletter cannot be guaranteed.
Earlier this month, I celebrated my 26th year of owning The Bottom Line. It seems like just a short time ago that I was working out of a small building located behind the radio station complex that housed I-94FM and WEAQ-AM 790. To give you an idea how long ago that was: I used a typewriter to print my weekly stories!
I know it has taken me a while to change with the times, but old dogs can learn new tricks. It just takes some of us a bit longer.