The Bottom Line Basics
Posted: December 4, 2015
Every once in a while, it's important that I remind those who subscribe to The Bottom Line and those who are receiving a complimentary issue of the newsletter some of the basics about the business publication. It appears there is confusion at times about what the newsletter is all about.
First of all, The Bottom Line is published 46 times each year. I take off the two weeks over the Christmas and New Year's holiday season, I take off the week of Thanksgiving, the week of July 4th, Memorial Day week and the week of Labor Day. Otherwise, the newsletter is published and available both in print and online the other 46 weeks of the year.
Depending on how the mail flows, readers are supposed to receive The Bottom Line on Friday. However, with the recent changes at the postal service, many subscribers are not receiving the newsletter until the following Monday or even Tuesday. This is why the publication is also available online via The Bottom Line website (www.tblnet.com).
Advertising is available both in print and on the website. A flyer outlining the various prices for display ads and flyer inserts are available on the website. With the addition of the online edition, ads on the website are in color and are "live" ads. In other words, if a reader clicks on the website ad, the viewer is directed to the advertisers' website.
Although I am not proud about the legal news that is printed in the weekly publication, the information is important so subscribers can see who may need to be prodded to catch up on their most recent invoice. I tend to pride myself on trying to let readers know something in the first five or six pages in the newsletter that they have not seen or heard anywhere else.
RANDOM THOUGHT: I cannot stand the Peter Pan Geico ad that seems to be on my television screen too often. The kid who plays Peter Pan does a great job of being annoying. On the other hand, if I see the Geico Insurance ad featuring the band "Europe" playing "The Final Countdown" one more time, I am going to lose it. The worst part about that ad is that I can't get the song out of my head.
REMINDER: If you wish to read The Bottom Line online via our website, please send us your e-mail address (user name) and zip code (password) to: firstname.lastname@example.org.