Online Edition Lockdown
Posted: January 30, 2015
It's come to my attention over the past few weeks, that some subscribers to The Bottom Line have not been receiving their newsletter as early as they were used to getting it. Unfortunately, I knew this day would come. The decision to close a number of U.S. Postal Service bulk mail facilities is soon coming to fruition, which means that next-day delivery will be a challenge.
However, we are exploring options to see what can be done to provide next-day delivery to subscribers within the 547 zip codes. Until then, though, subscribers can take advantage of the online edition of the publication at The Bottom Line web site (www.tblnet.com). In fact, it appears that by making the publication free to anyone who has visited the web site over the past four months, a number of individuals have viewed the most recent issues of The Bottom Line via the web site.
Since last October, The Bottom Line web site is attracting about 350 unique visits each week. In addition, nearly 750 people each week have taken advantage of the opportunity to see past issues of the newsletter since we launched the free web site last fall.
But that is going to change beginning Friday, Jan. 30th. The web site will be "locked down" to preserve the ability for paid subscribers to see past issues of The Bottom Line or for those subscribers who wish to see the publication before they receive the print edition in the mail.
The password-protected web site will ask users for their user name, which will be their e-mail address. The password will be your company's zip code. So far, we have collected only about 440 e-mail addresses from subscribers. That means there are still about 400 others who either don't wish to provide their e-mail address or have not taken the time to forward that information to us.
If you wish to have the ability to see The Bottom Line online, please forward your e-mail address to: firstname.lastname@example.org. This way, you will have the option to read the online version by noon each Friday.
Keep in mind that no changes are being made to the print version. It just may take longer for you to receive your newsletter by mail. So take advantage of the online version so that you don't miss out on what's happening in the West Central Wisconsin business community!
I would like to thank Ropa Publishing Company Advertising Director Lisa Cleven for all of her hard work to make the online version of The Bottom Line become a reality.