Schedule Your Own Appointments
Posted: January 25, 2008
I have been receiving a growing number of calls from office managers, receptionists or personal assistants who are trying to set up an appointment for someone else. In other words, the person who I will ultimately meet with is having a third party set the appointment.
Personally, I don't care for the practice. I realize that some salespeople who make multiple calls on strangers may see the benefit to pay someone else to set their appointments. But, in my opinion, the only individuals who truly do not have enough time to make their own schedules are doctors, United States senators, the governor or the President of the United States.
No business owner or salesperson is too busy to take two or three minutes to schedule their own appointment. In fact, I feel slighted when the person who I am trying to see does not call or e-mail me to set up a meeting. My first reaction when I receive a call from someone trying to organize someone else's schedule is that I must not be too important for that person to contact me directly.
Whenever I do go through another party to schedule a meeting, I usually spend more time trying to explain the reason for the appointment. Often times, the person calling on someone else's behalf has no idea who I am and what I do. Consequently, it takes up to two or three phone calls to finalize the appointment. If the person who I will ultimately meet with would have called me in the first place, a lot of wasted time could have been saved.
On a related note, I also get frustrated by small business owners who do not bother to return phone calls to The Bottom Line. When I contact a business owner to write a story for this newsletter, it is FREE publicity. I know we all have busy schedules, but a few minutes spent talking about your company gets the message to at least 15,000 business people at no cost.
Lastly, it still irks me when a business spends money to advertise a new hire or promotion and does not send out a corresponding news release. I have no problem with a business owner who wants to show support for a new employee or valued employee who is being elevated within the company. But I can't understand why that same business owner does not take the time to contact area business publications to take advantage of the free publicity.
As always, I encourage your opinions, thoughts and/or constructive criticism. My office number is 715-834-7337. Or, e-mail me at: firstname.lastname@example.org. The weekly deadline for story content is Wed., 3pm. I promise I will get back to you.