My Bottom Line - 9th Year of Editorial
Posted: May 21, 2010
I am beginning the ninth year of writing this editorial. It was hard for me to believe that I started writing this column that long ago, but I guess time passes when one is having so much fun.
I began this weekly exercise because I felt the need to do something different. After 14 years of writing and reporting legal news and researching stories as the editor and publisher, I thought it was important to start letting readers know more about me.
When I first started the feature in 2002, I tried to produce editorials that dealt exclusively with the concerns of small business owners. I remember compiling a list of at least 50 potential subjects to write about - all business-related. But after a few months, I realized that, for this column to be effective, I needed to inject personal stories about everday life and hopefully provide my customers with more insight about how I think and operate. If anything, it would be one more way for me to open up the lines of communication with my readership.
I meet subscribers in person on a regular basis who comment about my editorials. Most of the feedback is positive, but I don't shy away from replying to readers who may disagree or dislike a particular column. I wish more subscribers would forward their thoughts about some of my subject matter. The compliments are great, but I can only get better at what I do when I am challenged about my opinions.
After more than 350 editorials, there are times when I have to call in a relief pitcher. That's where John Ropa, my father, has provided me with an occasional column when I have a brain fade and don't know what to write about. I have received nothing but positive comments whenever John submits one of his articles. I know he has developed a few pen pals over the past two years via e-mail. (firstname.lastname@example.org)
I realized the first year after I started this ritual that I needed to continue this weekly process. Although it is a test at times, and some columns are certainly better than others, it has become one of my most rewarding accomplishments each week. And I challenge all of you to tell me what you think and what you may want me to discuss in future editorials. That would make this routine even more fun. Feel free to call me: (715) 834-7337 or e-mail: email@example.com.
Keep a full year of The Bottom Line at your fingertips. Order a free, three-ring binder. Call (715) 834-7337.