Christmas Music in November
Posted: November 23, 2007
I drove to Alma last Friday like I do just about every three weeks to collect the legal news in Buffalo County and was disappointed that my favorite radio station (WISM-98.1 FM "The Mix" ) had implemented its holiday music format the week before Thanksgiving. After listening to a few songs, I decided to switch over to another familiar place on the radio dial (WIAL-94.1 "I-94") and found that its format had also converted to exclusively broadcast holiday tunes.
I love Christmas and all that the holiday season has to offer. But I am not a big fan of listening to festive music in the middle of November. I asked myself, "Am I being a "Scrooge" because I am put off by the sounds of Christmas before the snow flies?" I have a feeling that I am not the only person who feels this way.
On the other hand, I also realize that the local radio stations are into their Fall Arbitron Ratings period, similar to the television version of "sweeps week", which occurs every November. This means that both of my favorite radio stations, which are owned by Clear Channel Radio and Maverick Media, respectively, want to produce a format that may attract new listeners during the important ratings book. In fact, there are convincing Arbitron Ratings statistics that support the fact that radio outlets that exclusively play holiday music at this time of year have a good chance to broaden their listening audience.
Personally, I need to get a bit closer to Christmas Day before I can sing along with Bing Crosby, Mel Torme and Nat King Cole. However, I know there will be a moment in the next month that will put me in the holiday spirit. It could be a snowfall on a sunny day or an impulse that prompts me to begin the first of many gift-buying excursions leading up until Christmas. In the meantime, I continue to switch radio stations until I am ready to admit that it is time to start shopping.
KUDOS: I purchased a 32-inch LCD television last week and applied the purchase to my personal credit card. As I loaded the TV into my vehicle, I received a call on my cell phone from a number that was not familiar to me. After a few rings, my curiosity told me to answer the call. The person calling me was a representative from MasterCard, my personal credit card company. The individual wanted to verify my personal information on my account. At first, I was a bit leary, but it was soon evident to me that the call was for real. The caller told me he was contacting me because the purchase I had just made was not of the amount I usually spend on my credit card. In other words, my credit card company was checking up on me to make sure that it was me that made the television purchase. I thought that was pretty cool.