On-Line Only Version Subscription
Posted: May 15, 2015
Beginning this week, paid subscribers to The Bottom Line will have the option to renew their print subscription, which includes access to The Bottom Line web site, for $90, or request an online-only version of the weekly business publication for $75.
I am probably the last generation of individuals who like to hold on to their newspaper, magazine or newsletter. However, there has been growing interest from those of the younger generation who have been asking for an online-only version of The Bottom Line.
Each week. The Bottom Line is available via the web site beginning early Friday morning. This way, readers do not have to wait for the printed version to be delivered by the U.S. Postal Service. If you have still not forwarded us your e-mail address so that you can access The Bottom Line web site, please do so. Your e-mail address serves as your user name and your zip code is your password. E-mail addresses can be sent to: email@example.com.
The addition of the online version of the newsletter has created quite a buzz, both with new subscriptions and advertising sales. Since last November when the issue was first available on the web site, advertisers have come to realize that their display ads are in color on the web site. Those web site display ads are also "live", which allows the reader to click on the ad and be directed to the advertisers' web site. It is a very cool feature.
However, due to the extra expense of employing an advertising and web site director, it will be necessary to raise the cost of advertising in both the print version and on the web site. The new ad prices will not be in effect until June 1, 2015, so anyone who wishes to lock in the current rates will have until the end of this month to do so.
It has only taken me about 15 months to implement the changes and I apologize for the delay. After learning how to use Adobe InDesign software and making changes to the web site, I am ever reminded that it takes a while for old dogs to learn new tricks. On a positive note, those who do not want to subscribe to the print version of the newsletter will now have access to the online-only version at a lesser cost.