Promoting Festival in the Pines
Posted: August 9, 2013
This is the time of the year when I am a walking billboard promoting Festival in the Pines. The family-oriented event that I have owned in some capacity since 1997 is only two weeks away. Thus, I have spent countless hours over the past three weeks delivering my 48-page promotional booklets, hanging up posters, designing newspaper ads and recording radio and television commercials.
After years of practice, I have come to realize that it may be time for me to delegate some of the responsiblities that go along with preparations for the annual festival. For example, I have personally distributed nearly 6,000 of the 8,000 booklets over the past few weeks and logged about 1,000 miles on my vehicle. Not only is it time-consuming, but the effort takes away valuable family time.
For the next two weeks, I will be collecting menu lists and prices from food vendors, delivering and mailing admission and parking passes to sponsors and entertainers and finalizing plans for all of the volunteer groups and ambassadors who assist with the festival. In addition, I will be doing live radio and television interviews, helping with the layout of the festival grounds in Carson Park and picking up the banners from sponsors that will be displayed at the event.
Don't get me wrong: I enjoy all that goes along with hosting a party for about 15,000 guests. I especially enjoy the time I spend near the end of the festival watching the young children interact with the animals at the Free Petting Zoo. Despite all of the anxiety and stress of hosting a large event, observing the kids giggling and petting the animals makes the effort worthwhile.
But each year the festival seems to get more involved and, as the manager, I need to look at some of the tasks that could be delegated so that the stress level remains at a minimum.
If you are a member of a volunteer organization that would like to raise some funds to support your group's mission, please contact me next spring to see if I follow through on my pledge to let others help me organize and promote the festival.
KEEP A FULL YEAR OF THE BOTTOM LINE AT YOUR FINGERTIPS! RESERVE A THREE-RING BINDER AND HAVE IT DELIVERED TO YOUR HOME OR OFFICE. CALL (715) 834-7337
Your thoughts, comments and constructive criticism about this editorial or any other content in The Bottom Line is always welcome. E-mail: firstname.lastname@example.org